Paid inclusion in search engine results pages, Search advertising, CPM, CPC, Contextual advertising, In text advertising, In image advertising

Paid inclusion in search engine results pages

Search advertising

CPM (cost per thousand impressions)

CPC (cost per click)

Contextual advertising

In text advertising

In image advertising

Paid inclusion in search engine results pages

Some search engine companies change fees for inclusion of your website in their search index. These are also called sponsored listings and are displayed along with the organic search results. Changes may include only for inclusion of the website in the result or also for someone clicking on the link and landing on your page.

Search advertising

In search advertising, advertisements are placed on the search result pages. These advisements are placed based on the keyword or the search query so that the advertisement more often than not is relevant to the search query. This is also called targeted advertising. The costs involved could be based on any of following methods:

CPM (cost per thousand impressions)

You pay a set or may be a bid amount to the search engine per thousand impressions i.e. the number of times pages containing your advertisement are displayed to visitors.

CPC (cost per click)

In this method the advertiser pays the search engine for teach visitor getting to their website by clicking on the advertisement displayed as per of the program.

Contextual advertising

This is similar to the search advertising, with the variation that the advertisements can be placed on any of the pages that have opted to participate in the program. So if you go to a page of a particular website you might discover advertisements related to the topic or keywords on that page. This type of advertising is called contextual advertising.

In text advertising

 In text advertising is a form of contextual advertising with the difference that instead of placing advertisements in an earmarked space, the related key words in the text are converted into hyperlinks, which when clicked on will take the visitor to the advertisers website. In some cases, when the mouse is hovered over the in-text term, the advertisement is shown in a popup window. Payment for this kind of advertising is usually Pay per click. Kontera is an in text advertising program.

In image advertising

This is similar to the in-text advertising. The difference is that the advertising is targeted based on the image details available. When the visitor hovers the mouse over an image, an overlay usually transparent appears on the image with the option of being closed. The visitor sees the advertisement and may want to check out the linking website.